Marketing is a word that describes the communication between the company and the consumer that aims to increase the value of the company by using its product. Marketing is the only and best way to promote a product. Marketing is also commonly known as going to the market to buy the daily grocery items. Markets can be also further divided into the dry market and wet market or popularly known as a supermarket.
Marketing is a word that describes the communication between the company and the consumer that aims to increase the value of the company by using its product. Marketing is the only and best way to promote a product.
Marketing is also commonly known as going to the market to buy the daily grocery items. Markets can be also further divided into the dry market and wet market or popularly known as a supermarket.
Steps of Marketing; success or failure of a product depends on the marketing of the product. Hence choosing a marketing strategy that fits the company product is of great importance. There are four steps to marketing:
Deciding your audience: In marketing, this is the first and foremost criteria one needs to look at. The age factor is critical o the success of the product. Take for example a product like coffee. It is obvious that will target the age group of thirty-five and above but when it comes to chocolates one can target all age groups. Hence we had a celebrity to promote the product. Though the brand was sufficient to sell the product the celebrity was brought in for the kids. What is most noticeable is that ads pertaining to products of the kitchen or washroom are promoted by the women while bikes, tyres, alcoholic drinks, and machinery are promoted by the men folks.
Create a psychological buying profile: One needs to create a hypothetical process so that the buyer will take the product because of your marketing skills. Understanding the complex mind of consumers is considered the holy grail of marketing. That means if one can read the mind of the customer then it would be as easy as taking candy from a child’s hand. It has also been seen that even large corporate marketing companies have failed miserably just by not understanding the mind of the consumer or taking them for granted. That is why understanding consumer psychology is not easy as one thinks.
Connect a type of Marketing Strategy: Based on the understanding of the consumer one can choose the way one can attract the consumer. Also one must choose a type of marketing strategy that you will believe that what is the greatest positive impact.
Today the consumer no longer wants to step out from his or her zone of comfort and does his or her purchases on the internet. As that is the latest method of doing buying and selling, the consumer finds it absolutely up his alley.
Top corporate companies are selling their products through the internet as they also feel they understand the way people want to buy their daily needs. The number of malls that have sprung up like mushrooms is the proof that the buying strategy of the consumer has also changed.
Lastly assess and repeat: After assessing the demands one must continue to repeat so that the consumer is always in the picture.