While there is no doubt that a business needs to advertise in order to be competitive, there is a question on what advertising channel provides the best return on your investment. In the past few years, taxi advertising has experienced many new advances, including seat-back video ad delivery, and has also benefited tremendously from advances in vehicle wrap technology.
Forget about billboards and traditional media like TV and radio. As people spend more and more time on their smartphones, they do not have time to look up and see information displayed on the billboards. Time on their gadgets has also lessened the time that they spend watching TV or listening to the radio for pleasure.
With taxi advertising, you will get more return on your investment, because people will always continue to hail taxis and ride them. And there is enough of a window of time for many pairs of eyeballs to see your marketing message. So, how can you advertise on taxis? There are worldwide taxi ad companies out there, including the London-based Ubiquitous Taxis – taxi advertising. Clients of Ubiquitous include L’Oreal, Vodafone, Microsoft, and many more.
Another well-known taxi advertising company is Clear Vision Advertisement, a leading taxi ad company based in New York that, like Ubiquitous, include Fortune 500 companies as well as mom-and-pop stores.
There are many more taxi advertising companies out there, and it’s fair to say that each major city in the world has at least one, ready to welcome more clients. Finding a taxi ad company is simple, just Google “taxi advertisement” plus the name of the local area you want to advertise in.
Taxi advertising offers a variety of different advertising formats, including full body wraps where the whole car becomes a moving advertisement. There are also side wraps, seat advertising, and receipt advertising. Still, there are taxis that show ads on a TV screen inside a taxi. Still, for the budget-conscious, there is leaflet advertising, where leaflets are placed in select places, like the back pockets of the driver and front passenger seats.
Which type of ads are the most effective? We don’t have that kind of information, however, if we know anything about how we behave inside taxis and how our eyes move as we wait for them, it is safe to say that anywhere in the taxi is as effective as the other parts. But this is just our guess, and you really should consult with a taxi ad company representative to see which type of ad product would fit your budget while at the same time helping you achieve your goals.
How much does it cost to advertise on a taxi cab? This is something that will vary based on many different factors. But it is an affordable medium for even smaller businesses who want to get the exposure for their brand. It is definitely a media that is favored by the Fortune 500 companies, who spend a fortune on this form of advertising. The cost really depends on the where in the car and the number of cars that are carrying your message. The size of the taxi company might also be factored into the price.
Overall, taxi advertising is a way to “drive” brand awareness that can be targeted down to the city level and can also be scaled to virtually any size and any budget.