Driving Brand Awareness with Taxi Advertising

While there is no doubt that a business needs to advertise in order to be competitive, there is a question on what advertising channel provides the best return on your investment. In the past few years, taxi advertising has experienced many new advances, including seat-back video ad delivery, and has also benefited tremendously from advances in vehicle wrap technology.

Forget about billboards and traditional media like TV and radio. As people spend more and more time on their smartphones, they do not have time to look up and see information displayed on the billboards. Time on their gadgets has also lessened the time that they spend watching TV or listening to the radio for pleasure.

With taxi advertising, you will get more return on your investment, because people will always continue to hail taxis and ride them. And there is enough of a window of time for many pairs of eyeballs to see your marketing message. So, how can you advertise on taxis? There are worldwide taxi ad companies out there, including the London-based Ubiquitous Taxis – taxi advertising. Clients of Ubiquitous include L’Oreal, Vodafone, Microsoft, and many more.

Taxi with advertising wrap in front of a major retailer

Another well-known taxi advertising company is Clear Vision Advertisement, a leading taxi ad company based in New York that, like Ubiquitous, include Fortune 500 companies as well as mom-and-pop stores.

There are many more taxi advertising companies out there, and it’s fair to say that each major city in the world has at least one, ready to welcome more clients. Finding a taxi ad company is simple, just Google “taxi advertisement” plus the name of the local area you want to advertise in.

Taxi advertising offers a variety of different advertising formats, including full body wraps where the whole car becomes a moving advertisement. There are also side wraps, seat advertising, and receipt advertising. Still, there are taxis that show ads on a TV screen inside a taxi. Still, for the budget-conscious, there is leaflet advertising, where leaflets are placed in select places, like the back pockets of the driver and front passenger seats.

Which type of ads are the most effective? We don’t have that kind of information, however, if we know anything about how we behave inside taxis and how our eyes move as we wait for them, it is safe to say that anywhere in the taxi is as effective as the other parts. But this is just our guess, and you really should consult with a taxi ad company representative to see which type of ad product would fit your budget while at the same time helping you achieve your goals.

How much does it cost to advertise on a taxi cab? This is something that will vary based on many different factors. But it is an affordable medium for even smaller businesses who want to get the exposure for their brand. It is definitely a media that is favored by the Fortune 500 companies, who spend a fortune on this form of advertising. The cost really depends on the where in the car and the number of cars that are carrying your message. The size of the taxi company might also be factored into the price.

Overall, taxi advertising is a way to “drive” brand awareness that can be targeted down to the city level and can also be scaled to virtually any size and any budget.

General Marketing Buy and sell at Your Convenience

Marketing is a word that describes the communication between the company and the consumer that aims to increase the value of the company by using its product. Marketing is the only and best way to promote a product. Marketing is also commonly known as going to the market to buy the daily grocery items. Markets can be also further divided into the dry market and wet market or popularly known as a supermarket.

Marketing is a word that describes the communication between the company and the consumer that aims to increase the value of the company by using its product. Marketing is the only and best way to promote a product.

Marketing is also commonly known as going to the market to buy the daily grocery items. Markets can be also further divided into the dry market and wet market or popularly known as a supermarket.

Steps of Marketing; success or failure of a product depends on the marketing of the product. Hence choosing a marketing strategy that fits the company product is of great importance. There are four steps to marketing:

Deciding your audience: In marketing, this is the first and foremost criteria one needs to look at.  The age factor is critical o the success of the product.  Take for example a product like coffee. It is obvious that will target the age group of thirty-five and above but when it comes to chocolates one can target all age groups. Hence we had a celebrity to promote the product. Though the brand was sufficient to sell the product the celebrity was brought in for the kids. What is most noticeable is that ads pertaining to products of the kitchen or washroom are promoted by the women while bikes, tyres, alcoholic drinks, and machinery are promoted by the men folks.

Create a psychological buying profile: One needs to create a hypothetical process so that the buyer will take the product because of your marketing skills. Understanding the complex mind of consumers is considered the holy grail of marketing. That means if one can read the mind of the customer then it would be as easy as taking candy from a child’s hand. It has also been seen that even large corporate marketing companies have failed miserably just by not understanding the mind of the consumer or taking them for granted. That is why understanding consumer psychology is not easy as one thinks.

Connect a type of Marketing Strategy: Based on the understanding of the consumer one can choose the way one can attract the consumer. Also one must choose a type of marketing strategy that you will believe that what is the greatest positive impact.

 

Today the consumer no longer wants to step out from his or her zone of comfort and does his or her purchases on the internet. As that is the latest method of doing buying and selling, the consumer finds it absolutely up his alley.

Top corporate companies are selling their products through the internet as they also feel they understand the way people want to buy their daily needs. The number of malls that have sprung up like mushrooms is the proof that the buying strategy of the consumer has also changed.

 

Lastly assess and repeat: After assessing the demands one must continue to repeat so that the consumer is always in the picture.

Top 6 Tools Agencies Use to Create Marketing Reports for Clients

It is a very good idea to have a chart showing how great your campaign is performing. However, collecting this data each and every month, using it to create charts, and writing reports can be time-consuming.

To help you create reports easily and quickly, many clients monitoring KPIs usually use marketing reporting tools to help them. This reduces the amount of time used to gather data and create reports, therefore, creating more time for building high-performing campaigns.

Marketing Reporting Tools for Agencies

1) Megalytic

Marketing reporting graph on computer screenMegalytic enables you to import your data easily from sources such as Facebook, Google Analytics, Adwords, a CSV file, etc. as it provides templates. This tool has a library of widgets including Adwords conversions, e-commerce sales by geography, social referrals, etc. which can help you add more in depth details to your reports.

Apart from this, you can set up reports which will automatically be sent to a specific list of people and then track to make sure they land in the recipient’s inbox.

2) Autographic Insight

Autographic Insight is a UK-based company that specializes in creating a customized report for your marketing reporting. Their software has the ability to pull in data from a wide number of sources to create a highly customized report that allows you to make sense of all the data and present it in a way that is understandable and useful to the client.

Services provided for with Autographic Insight include PPC Reporting, SEO Reporting, and Social Media Reporting.

3)Raven Tools

Raven tools are ideal for those clients and agencies who need a few more features. There is a research center whose task is to analyze your competition or target sites. Raven tools are also for scheduling social media sites and have an SEO auditor and tracker used for link building campaigns.

The marketing agencies can also use this tool to analyze their client’s website to help them compare it with the competitors. This will help the agency compare domain authority, backlinks, page speed, load time and other metrics.

The report feature usually has a drag drop functionality making it easy to add the tests results and research performed.

4) TapAnalytics

With the help of more than 100 service providers, this tool can pull in data easily and quickly without the need of an IT pro or support team. There are widgets used by agencies to drill down into certain metrics to help identify problem areas or show the client’s how they can improve their marketing efforts.

All these are tailored to the specific needs of the client. This tool also gives user permissions and roles which protect the client’s data from unauthorized people. Agencies can create an overview dashboard showing all the clients in one screen.

This will make it easy to determine the problem areas and know those areas which need extra attention. It can also be fully white-labeled and provide a feature for adding a service charge to a client’s campaign.

5) Wordsmith for Marketing

Wordsmith for Marketing converts analytics data into written reports which highlight the results of your digital marketing efforts. The agency connects to Google Analytics or Adwords accounts and then schedule reports to be sent to the client’s account manager.

During this review, the agency can add any notes or suggestions on the areas that need improvements before sending it to the client. Wordsmith for Marketing is created by Automated Insights.

6) DataHero

DataHero integrates with cloud services such as GitHub, ZenDesk, Eventbrite, etc. This will help the marketing agency customize reporting to specific campaign needs of their clients. This reporting tools enables the agency upload data or choose which data to import.

It also gives suggestion on the right charts to be used to visualize data. With DataHero you can manipulate and add data to the chart making it easy for the agency to create thoughtful and useful charts for their clients.